According to the U.S. market research firm Arizton, the global EduTech market reached $254.8 billion in 2021, and is expected to grow 15.52% annually over the next six years,

reaching $605.4 billion by 2027. Due to the development of artificial intelligence (AI) technology and the faster digital transformation trend due to COVID-19,

EduTech is creating a sensation around the world. In particular, Southeast Asia is classified as the largest potential market in the field of edutech technology. First of all, Southeast Asia has a population of 675 million, and most countries have a young demographic structure,

so they are highly adaptable to new technologies and are familiar with using digital devices. In addition, parents in Southeast Asia generally have a high enthusiasm for their children’s education, so they do not spare educational expenses.



Among Southeast Asia, Vietnam is one of the most promising EduTech markets, and Vietnam’s EduTech market is growing very fast. According to Ken Research data cited in a report by investment company NEXTRANS,

the Vietnamese EduTech market grew to about $2.08 billion in 2021, and is expected to grow 20.2% annually from 2019 to 2023, reaching about $3 billion in 2023.